Take a look inside PURA Vision, where the personality of a sports car is exquisitely blended with the space and comfort of a luxury vehicle. Take a closer look in the front, and you’ll discover a bespoke traveling experience elevated by a central control display that rises when the driver may desire. Speakers in the headrests create individual sound zones for each occupant, and an integrated wine cooler between the rear seats enables a luxurious experience at any time.

“PURA Vision showcases a future generation of elegant Automobili Pininfarina interiors where clients are cocooned in tailored comfort, with elevated visibility and exquisite material choices,” Francesco Cundari, Interior Design Director, Automobili Pininfarina